Revolutionizing the AI-Digital Landscape (PDF)
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
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This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
Dr. Pushan Kumar Dutta is an accomplished Assistant Professor Grade III in Electronics and Communication Engineering Department at ASETK, Amity University Kolkata, India. He completed his PhD from Jadavpur University in Kolkata in 2015, and subsequently pursued a post-doctorate with a full fellowship from Erasmus Mundus Association. During his tenure at the University of Oradea in Romania, he presented a keynote speech in Bucharest.
Dr. Sachin Gupta, he has a brilliant academic Record. He has earned his Doctorate degree (Ph.D) from the Department of Business Administration, University of Rajasthan, Jaipur, India. He completed his Dissertation Research during his M.Phill Degree on the topic "NGOs Role in Developing economic condition of Rajasthan State", from the
Dr. Nishu Ayedee is an Assistant Professor of Management in Bharati Vidyapeeth Institute of Management Studies and Research: New Delhi, India with a passion for quality research and collaboration. Currently serving as the Chief Marketing Officer at Confab 360 Degree, a company committed to building a comprehensive ecosystem by imparting quality research and promoting collaboration. Dr. Ayedee firmly believes that success rests on two pillars: Quality and Networking. As a dedicated editor, she is committed to serving and living by these principles. Prior to joining Confab 360 Degree, Dr. Ayedee served as a Digital Marketing Manager at 123 Clothing.
Sandeep Chatterjee is a Supply Chain and Sustainability Leader with IBM Consulting with responsibility for engagements in the supply chain, and sustainability leveraging technology. Prior to IBM Consulting, he worked with Deloitte, KPMG, Tata Motors, Lafarge, Infosys and Oracle Consulting and his key strengths lie in the areas of supply chain management, business process reengineering, emerging countries enablement, network optimization, sustainability, ERP advisory across multiple industries and geographies. He holds an MBA from Indian Institute of Management, Kozhikode and a Bachelor of Engineering (Mechanical), from Bengal Engineering and Science University, Shibpur (formerly Bengal Engineering College). He has presented several academic and technical papers at International Conferences. He has written several supply chain cases for IIM Kozhikode, NITIE, XLRI Jamshedpur, and IIT Bombay. Among his various accolades and awards, recently Sandeep became the recipient of the coveted 'Economic Times Inspiring Leader Award', 2022. He has been conferred the "Supply Chain Evangelist", "MTC Global Awards for Excellence, 2017 as an outstanding Corporate Award: Consulting" and "40 Under 40 Supply Chain Professionals" Awards and is among the top 100 Supply Chain Professionals in the country.
- 2024, 1. Auflage, 366 Seiten, Englisch
- Herausgegeben: Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Ayedee, Sandeep Chatterjee
- Verlag: Taylor & Francis
- ISBN-10: 1040038301
- ISBN-13: 9781040038307
- Erscheinungsdatum: 07.06.2024
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- Dateiformat: PDF
- Größe: 32 MB
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