ROI For Nonprofits (PDF)

Foreword. Preface. Introduction. About the Author. PART ONE Why ROI? CHAPTER 1 Demystifying the Status Quo. They're Big and In Business. Facts Are Facts. They're Everywhere. They Are Different. CHAPTER 2 The Changing Philanthropic Environment. Dead Economists and Nonprofits. Three Paradigm Shifts. The Leverage of Investors. The Evolving Landscape. An Unlevel Playing Field. CHAPTER 3 Organizational Reluctance. Learning from the For-Profit World. Five Classic Fundraising Misconceptions. More on "People Give to People Not Causes". More on "Nonprofit Can't Be Run Like a Business". Success Leaves Clues. Fear of "Putting Your Mission Up for Sale". CHAPTER 4 Organizational Change. Moving to an Investment-Based Mindset. Nonprofit vs. For-Profit Models. Moving Up the Motivational Pyramid. CHAPTER 5 Organizational Value/Nonprofit ROI. Beyond Logic Models-Moving from Outcomes to Outcome Value. The Silver Bullet Syndrome. Defining ROI. Valuing Values. The Value of Expected Value. CHAPTER 6 Introducing the Organizational Value Proposition®. Market Pull. It's the Economy, Stupid! Revisited. Overcoming the Pushback. Structural Obstacles. Intended Uses. PART TWO ROI Foundations and Techniques. CHAPTER 7 Building an OVP® for Your Organization. Five Steps to Demonstrating Value. Areas of Focus. CHAPTER 8 Suggested Methodologies. Present Value Basics. Capital Budgeting. Present Value of Future Benefits. Multiplier Effects. Comparison Basics. Return Ratios. CHAPTER 9 Communicating an ROI-Based Program. Treating Investors as Investors. The Importance of an Investor Relations Program. Examples. But What Happens in Four Years? Unconventional Wisdom. CHAPTER 10 Putting OVP to Work: ROI Profiles. Organization 1: Rural, Small, and Dependent on Grants. Organization 2: Good Track Record, but Not Well Known. Organization 3: Demonstrating Importance to the Community. Organization 4: Large and Well Known, but Campaign Has Stalled. Organization 5: Large and Well Known, but ROI Not Obvious.

Tom Ralser, founder of Capital Strategists Group, LLC, has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justification in the nonprofit world.

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