Routledge Handbook of Sport Communication (ePub)
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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Paul Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication.
- 2013, 544 Seiten, Englisch
- Herausgegeben: Paul M. Pedersen
- Verlag: Taylor & Francis
- ISBN-10: 1136339485
- ISBN-13: 9781136339486
- Erscheinungsdatum: 20.03.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.64 MB
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