Strategic Brand Management in Higher Education (ePub)
21 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
T C Melewar is Professor of Marketing and Strategy at Middlesex University Business School, London, UK. TC's research interests include branding, corporate identity and international marketing strategy. He has published in the Journal of International Business Studies, International Journal of Management Reviews, and Industrial Marketing Management among others.
Jane Hemsley-Brown is Professor of Marketing at Surrey Business School, Surrey, UK. She is the author of over 100 publications on consumer behaviour, choice in education markets and management decision-making, including three books: Higher Education Consumer Choice (2015), The Management and Leadership of Education Marketing: Research, Practice and Applications (2013) and Choosing Futures: Young people's decision-making in education, training and careers markets (2001).
- 2019, 1. Auflage, 292 Seiten, Englisch
- Herausgegeben: Bang Nguyen, T. C Melewar, Jane Hemsley-Brown
- Verlag: Taylor & Francis
- ISBN-10: 0429639430
- ISBN-13: 9780429639432
- Erscheinungsdatum: 13.02.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.98 MB
- Mit Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Strategic Brand Management in Higher Education".
Kommentar verfassen