Ruskie: Beers, Bears & Babushkas (ePub)
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Faster than a Russian woman in pursuit of a designer handbag, scarier than an angry babushka, and hotter than, well, watching a famous Russian tennis player in her underwear.
Entrepreneur Matthew Francis arrives in Russia with the intent of setting up a 'Western Style" consultancy in order to help Russian companies expand successfully into Europe. Follow Mathew's ups and downs in this tale of the real Russia - the Russia you never read about in the press!
Primarily Matthew was advising Russian organisations on their overseas development strategies but his links into overseas Embassies, Networking Organisations and Business Schools, meant that many Western brands were drawing on his skills and experience to advise them on their Russian entry strategy.
Matthew draws on a wealth of experience having lived and worked in Russia as well as advising Russian companies from the UK. He is a recognised expert on Russian Business & Cultural Affairs as well as the current Chairman of the Chartered Institute of Public Relations's International Group in London. He has an MBA from Cass Business School and sits as a Borough Councillor in Rugby, Warwickshire where he now lives.
- Autor: Matthew Francis
- 2011, 234 Seiten, Englisch
- Verlag: AuthorHouse UK
- ISBN-10: 1456781766
- ISBN-13: 9781456781767
- Erscheinungsdatum: 26.07.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.31 MB
- Mit Kopierschutz
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