Research Methods in Tourism, Hospitality and Events Management (PDF)
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Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Paul helped develop the first tourism and hospitality degrees at the University of Plymouth in the early 1990s. Events management, and cruise management were later additions to our portfolio, and our programmes are now delivered by the school to around 1000 students in Plymouth, Hong Kong and Sri Lanka.
- Autoren: Paul Brunt , Susan Horner , Natalie Semley
- 2017, First Edition, 360 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1526422247
- ISBN-13: 9781526422248
- Erscheinungsdatum: 02.10.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 5.09 MB
- Mit Kopierschutz
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