Scaling crowdsourcing platforms: How to expand and sustain value creation and value capture with crowds (PDF)
(Sprache: Englisch)
Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Innsbruck (Department of Strategic Management, Marketing and Tourism), language: English, abstract: Over the last...
sofort als Download lieferbar
eBook (pdf)
36.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Scaling crowdsourcing platforms: How to expand and sustain value creation and value capture with crowds (PDF)“
Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Innsbruck (Department of Strategic Management, Marketing and Tourism), language: English, abstract: Over the last years more and more companies have opened up their corporate boundaries and have built their business model upon the crowd. The creation of a crowdsourcing platform is a challenging endeavor, because on the one hand the crowd needs to be involved in the value creation process. On the other hand, to successfully keep them on the platform, the crowd needs also to be involved in the value capture process. To identify the main challenges a crowdsourcing platform needs to overcome in order to scale effectively, qualitative interviews with platform managers and founders, experts and platform participants were conducted. The results illustrate that the most important factors concering successful scaling are platform infrastructure, communication and community management.
Bibliographische Angaben
- Autor: Florian Mader
- 2016, 1. Auflage, 110 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668327904
- ISBN-13: 9783668327900
- Erscheinungsdatum: 25.10.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.12 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Scaling crowdsourcing platforms: How to expand and sustain value creation and value capture with crowds"
0 Gebrauchte Artikel zu „Scaling crowdsourcing platforms: How to expand and sustain value creation and value capture with crowds“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Scaling crowdsourcing platforms: How to expand and sustain value creation and value capture with crowds".
Kommentar verfassen