Seize Your Opportunities in "e;Light Stores"e; (ePub)

Mobile Internet has led to the interdependence between people and mobile phones, and after it quickly changed how we communicate, it now begins to, unavoidably, change how we trade.The two authors of the book, equipped with both theory and practice in this field, explore mobile Internet business in this book.The first half of the book, as an interpretation to its second half, examines the trust transmission paths in a business world where the newly arrived mobile Internet serves as a sequential parameter; while the second half offers an in-depth description of the transformation and change of over twenty sectors and fields including clothing, food, automotive parts, real estate and community from perspectives of Li Su and Huang Shang-two O2O pioneers, and more importantly, they portrait in details the hesitation, aimlessness, courage, trial-and-error period and ambitiousness of many an entrepreneurial leader, demonstrating their reflections upon and improvements to the new business logic born in the new era, and showing a real picture of the transformation of traditional enterprises.Whether you are trying to transform your business toward "e;+ Internet"e; or you are just starting out to set up an "e;Internet +"e;business, this book will sure inspire you in some way.