Selling Healthcare / Que Biz-Tech (PDF)
Build the Healthcare Sales Relationships That Power Enduring Success
Healthcare salespeople have immense opportunities. But enduring success demands more than training and great products. You need High-Return Relationships:...
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Build the Healthcare Sales Relationships That Power Enduring Success
Healthcare salespeople have immense opportunities. But enduring success demands more than training and great products. You need High-Return Relationships: pre-qualified connections elevated by genuine shared passions and a long-term outlook.
Selling Healthcare will help you build those relationships. It leverages decades of experience in healthcare sales and management, and it's packed with insights from healthcare sales pros-in pharmaceuticals, medical devices, hospice, home health, and beyond.
Whether you sell to hospital executives, doctors, office staffs, nursing home directors, or anyone in healthcare, these techniques work. They create genuine loyalty, real trust, and phenomenal growth!
Leverage these core traits:
- Laser focus
- A sense of urgency
- An agendaless presence
- Excellence in communication and research
Master these 5 strategies:
1. Project a magnetic presence
that inspires interpersonal connections
2. Light the spark of rapport
to stimulate the heartbeat of the High-Return Relationship
3. Listen to understand
by putting your selfish agenda aside
4. Show appreciation, admiration, and respect
to connect with your customer's heart and head
5. Create Relationship Development plans
that script the unfolding of your High-Return Relationships
An award-winning former daily newspaper journalist and regional magazine executive editor on the East Coast, Andrea Rowland strives to engage readers with an entertaining narrative style that blends scholarly research with enlightening anecdotes. Since relocating to the beautiful American Southwest, Andrea now focuses her time and talents on exciting writing and editing projects and healthcare communications. She holds a master's degree in the humanities from Hood College in Frederick, MD.
- Autoren: Gary Polsky , Andrea Rowland
- 2013, 1. Auflage, 125 Seiten, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0133435431
- ISBN-13: 9780133435436
- Erscheinungsdatum: 12.06.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 0.95 MB
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