Selling Jesus (PDF)
What's Wrong with Marketing the Church
(Sprache: Englisch)
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster...
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It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Autoren-Porträt von Douglas D. Webster
Douglas D. Webster is Professor of Pastoral Theology and Preaching at Beeson Divinity School and a Teaching Pastor at the Cathedral Church of the Advent in Birmingham, Alabama.
Bibliographische Angaben
- Autor: Douglas D. Webster
- 2009, 166 Seiten, Englisch
- Verlag: Wipf and Stock Publishers
- ISBN-10: 1725226405
- ISBN-13: 9781725226401
- Erscheinungsdatum: 01.08.2009
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- Dateiformat: PDF
- Größe: 14 MB
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Sprache:
Englisch
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