Sensory Marketing--Smells Like Profits (ePub)

Name: Sensory Marketing--Smells Like Profits
Brand: Pearson ITP
SKU: 47986511
Price: 0.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Michael Solomon

Schreiben Sie einen Kommentar zu "Sensory Marketing--Smells Like Profits".

Sensory Marketing--Smells Like Profits, Michael Solomon

Merken

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

Fully exploit the powerful human sense your marketing has overlooked for too long: scent....

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 47986511

eBook (ePub) 0.49 €

Download bestellen

Verschenken

1°P pro 2 € Warenwert

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Sensory Marketing--Smells Like Profits (ePub)“

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....

Autoren-Porträt von Michael Solomon

Michael R. Solomon is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. His primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the U.K., Scandinavia, Australia, and Latin America. His books include Consumer Behavior: Buying, Having, and Being. Solomon received the Cutty Sark Men's Fashion Award for his work on the psychology of clothing.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Michael Solomon
2010, 1. Auflage, Englisch
Verlag: Pearson ITP
ISBN-10: 0132609789
ISBN-13: 9780132609784
Erscheinungsdatum: 29.09.2010

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Mit Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Sensory Marketing--Smells Like Profits"

Schreiben Sie einen Kommentar zu "Sensory Marketing--Smells Like Profits".

Wie funktionieren Bewertungen?

0 Gebrauchte Artikel zu „Sensory Marketing--Smells Like Profits“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating