Servitization Strategy / Palgrave Executive Essentials (PDF)

Tim Baines is a Professor of Operations and Information Management at Aston Business School, UK, and Executive Director of the Advanced Services Group. He is an internationally leading scholar on servitization and advanced services and spends much of his time working hands-on with both global and local manufacturing companies to understand its application in practice and help to transform businesses. His previous book, Made to Serve, is a core text in the field of servitization for professionals, students and academics.

Ali Ziaee Bigdelie is an Associate Professor in Industrial Service Innovation at Aston University, UK, and a member of the Advanced Services Group. His interests lie in the organisational change and business model innovation brought about when companies move towards providing outcome-based offerings rather than just selling products on a transactional basis, or servitization. He has worked extensively with multinational companies and SMEs. consulting on the adoption and implementation of advanced services and has published widely on the subject.

Kawal Kapoor is a Research Fellow at Aston University, UK, and a member of the Advanced Services Group, where she works closely with manufacturing firms on servitization strategy. Additionally, she plays a major part in developing practitioner-oriented mini guides, frameworks, and executive workshops on servitization. Her research expertise is in service-oriented value networks and platform ecosystems, digital servitization and IoT, service and outcome-based business models, and diffusion of product and service innovations and her work has been published widely.