Seven Secrets of Influence / Elaina Zuker Associates (ePub)

Influence. Every one wants it. But how do you get it?
Seven Secrets of Influence - Portable Power for the 21st Century by author, consultant, and businesswoman Elaina Zuker, is a simple, practical guide to understanding these "secrets" and mastering the key skills for successful Influence.


Influencing others is one of the critical business skills required for success today. Strong interpersonal and influencing skills are essential as we work in teams, interact with those from other disciplines, and "sell" our ideas and projects to upper management.

It's Not What You Know. It's Not Who You Know. So What is It?

What you need is something of your own, an inner resource or ability which you can tap whenever it's needed. What you need, in short, is influence: a set of people skills that can serve you whenever and wherever you are, a set of interpersonal skills that you can practice anytime, anywhere, inside or outside an organization. We call it "portable power."

Elaina Zuker outlines clear steps to show how influence skills can be learned, practiced, and mastered. These are the key essential skills which you need will allow you to become more successful in your relationships with co-workers, bosses, and subordinates.

Zuker, over the course of a decades-long career, has advised companies such as AT&T, IBM, Sheraton Hotels, American Express, Bell Labs and dozens of others in the U.S., Canada and internationally.

In over twenty years of psychological study, research, observation and testing, Zuker has determined what influence really is, what makes it work, and isolated the specific ingredients of successful Influence, so that they can be taught and replicated. It also took twenty years to make these concepts simple, user-friendly, and easy to practice right away.

She is the author of five books, including bestseller Seven Secrets of Influence, which has been translated into four languages and was published in India last year. Recently, the e-book version achieved #1 Bestseller status on Amazon.


This highly practical guide, filled with realistic advice on succeeding in today's unpredictable business and social climates, enables the reader to learn the skills needed to persuade the boss to try a new idea or approach, to influence subordinates to work together more productively, or to induce a school or community group to adopt - or defeat - a proposal.

The Seven Secrets of Influence is filled with vital information on such topics as how to use verbal and nonverbal clues to create instant rapport, gain credibility with others, motivate cautious people, overcome the problems caused by overlapping or unclear authority, and gain the support of key decision makers for important projects.

Powerful and practical, this book is essential reading and a how-to guide for any manager or communicator in today's tough business climate.