Shake That Brain (PDF)

Introduction. Part One: Attitude - Or - How to Prepare Your Brain for "New and Improved" Behavior. 1: Be DARING. 2: Be PREPARED. 3: Be OPTIMISTIC. 4: Learn That MISTAKES Are GREAT. 5: Have FUN with It. 6: Don't Feel Like a NINCOMPOOP. Part Two: Actions - Or - How to Shake Those New Ideas Loose. 7: Question Your ASSUMPTIONS. 8: Ask GOOD Questions. 9: Take an "OPPOSITES" Approach. 10: Never Take NO for an ANSWER. 11: Look for ELEGANT Solutions. 12: Try Some EMPATHY. 13: Look for the WORST Solution Possible. 14: Turn Your NEGATIVES into POSITIVES. 15: Ask Yourself, "What Can I IMITATE?" 16: Ask Yourself, "What Would _______ DO? " 17: Ask STRANGERS for Help. 18: Never Take YES for an ANSWER. 19: WRITE It Down! 20: Walk AWAY from It. Part Three: Selling - Or - How to Avoid Having to Scream, "Why doesn't anyone get this great idea that could just win a Nobel Prize!?" 21: Sell It to YOU. 22: Sell It to OTHERS. 23: BUILD It. 24: Demonstrate Its Value with P.O.P. 25: Get SUPPORT for It. 26: Call It Something CATCHY. 27: Be PERSISTENT. 28: KEEP Having FUN with It. Notes. About the Author. Index.

Joel Saltzman is the creator of the Shake That Brain!
system-for winning solutions AND lots of fun. A high-octane
speaker, facilitator, and consultant, Joel helps organizations
discover extraordinary solutions for marketing, innovation,
building better teams, and improving the bottom line. The author of
more than a dozen books-including four best sellers-all his work
has one thing in common: creative solutions.

His first book, If You Can Talk, You Can Write, became a best
seller for Warner Books and a selection of the quality paperback
Book Club. In 2000, his audio recording of the book won him a
national Audie Award for "best Educational and Training
Audio."

As J. S. Salt, he created the best seller, Always Kiss Me Good
Night: Instructions on Raising The Perfect Parent by 147 Kids Who
Know (Random House, 1997).

The founder and publisher of Shake It! Books, he created and
marketed the popular series, How To Be the Almost Perfect Husband:
By Wives Who Know and How To Be The Almost Perfect Wife: By
Husbands Who know (Shake It! Books, 2000).

Joel began his career in New York with the advertising agency Young
& Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect
Strangers and The Robert Guillaume Show. He also served time as a
stand-up comedian.

He's been a guest on Leeza (twice) and has been interviewed on CNN,
NPR, and more than 500 radio shows. A graduate of Cornell
University, Joel lives with his wife, son, and tux-the-Wonder-Dog
in San Diego, California.

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