Simple (ePub)
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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives.
For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.
Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.
These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.
IRENE ETZKORN is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) to simplify their customer experience.
- Autoren: Alan Siegel , Irene Etzkorn
- 2013, Englisch
- Verlag: Random House UK Ltd
- ISBN-10: 1448136067
- ISBN-13: 9781448136063
- Erscheinungsdatum: 06.06.2013
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- Dateiformat: ePub
- Größe: 2.64 MB
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