Smart Giving Is Good Business (ePub)
How Corporate Philanthropy Can Benefit Your Company and Society
(Sprache: Englisch)
Answers to the 12 most common and critical questions about
corporate giving
In this groundbreaking resource, Weeden shows how to
strategically plan, manage and evaluate corporate contributions.
Questions include: Why Should We Give?; How Much?; Who...
corporate giving
In this groundbreaking resource, Weeden shows how to
strategically plan, manage and evaluate corporate contributions.
Questions include: Why Should We Give?; How Much?; Who...
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Produktinformationen zu „Smart Giving Is Good Business (ePub)“
Answers to the 12 most common and critical questions about
corporate giving
In this groundbreaking resource, Weeden shows how to
strategically plan, manage and evaluate corporate contributions.
Questions include: Why Should We Give?; How Much?; Who Decides?;
Does a Company Need a Foundation?; How to Give Products or
Services?; How Do We Know What Works? The book covers a wide range
of topics including: The case for conditional corporate
philanthropy; increasing stewardship to give more; assigning
responsibility for signature programs; how CEOs leverage
contributions programs for maximum benefit; effectively staffing
corporate contributions programs; the pros and cons of corporate
foundations; and more.
* Offers benchmarks for determining if a business has a
meaningful philanthropic program that fosters constructive
corporate citizenship
* Reveals how an effective philanthropic program and commitment
can be incorporated in any organization
* Contains a comprehensive review of the information corporations
need to make informed decisions about giving
The author offers a prescription for linking businesses with
causes and the nonprofits addressing critical issues in a way that
will preserve or restore services and activities essential to our
quality of life.
corporate giving
In this groundbreaking resource, Weeden shows how to
strategically plan, manage and evaluate corporate contributions.
Questions include: Why Should We Give?; How Much?; Who Decides?;
Does a Company Need a Foundation?; How to Give Products or
Services?; How Do We Know What Works? The book covers a wide range
of topics including: The case for conditional corporate
philanthropy; increasing stewardship to give more; assigning
responsibility for signature programs; how CEOs leverage
contributions programs for maximum benefit; effectively staffing
corporate contributions programs; the pros and cons of corporate
foundations; and more.
* Offers benchmarks for determining if a business has a
meaningful philanthropic program that fosters constructive
corporate citizenship
* Reveals how an effective philanthropic program and commitment
can be incorporated in any organization
* Contains a comprehensive review of the information corporations
need to make informed decisions about giving
The author offers a prescription for linking businesses with
causes and the nonprofits addressing critical issues in a way that
will preserve or restore services and activities essential to our
quality of life.
Inhaltsverzeichnis zu „Smart Giving Is Good Business (ePub)“
Introduction: Why More Corporations Are Giving Less. 1. Why Should a Business Give at All? 2. What's the Right Amount to Give? 3. Who Decides What Gets Funded? 4. What's the Right Role for the CEO? 5. Who Should Administer Company Donations? 6. Does a Company Need a Foundation? 7. Should a Company Donate Products or Services? 8. How Much Should a Company Donate for Dinners and Events? 9. Should a Company Fund the United Way, or Are There Better Alternatives? 10. How Should a Company Respond to a Disaster? 11. Can a Company Measure What Works? 12. How Should a Company Communicate Its Contributions Commitments? 13. What If a Company's Profits Tank? 14. Conclusion: The Nun's Tzedakah. Bibliography. About the Author. Businesses Index. Nonprofit Organizations Index. Index.
Autoren-Porträt von Curt Weeden
THE AUTHORCurt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation's philanthropy program.
Bibliographische Angaben
- Autor: Curt Weeden
- 2011, 1. Auflage, 288 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118001621
- ISBN-13: 9781118001622
- Erscheinungsdatum: 18.02.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.93 MB
- Mit Kopierschutz
Sprache:
Englisch
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