Social Media for Strategic Communication (ePub)
33 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
Karen Freberg is as an assistant professor in Strategic Communications at the University of Louisville since 2011 and has also been serving as a lead adjunct instructor for West Virginia University’s Online Graduate Program in Integrated Marketing Communications. She won the WVU’s teaching award in 2012. Her social media pedagogy practices have been featured in Forbes and in USA Today College publications. She has served as a research consultant in social media and crisis communications and has worked with organizations and agencies including Firestorm Solutions, Hootsuite, DHS, CDC, National Center for Food Protection and Defense (NCFPD), and the Colorado Ski Association. She is currently working as a consultant to update and revise the Hootsuite Advanced Social Media Strategy course (offered to executives) with Dr. William Ward. In 2015, she was named as a Plank Educator Fellow. During this fellowship, she worked at General Motors in Detroit on social media analytics and influencer relations. Her research has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, Journal of Contingencies and Crisis Management and Health Communication.
- Autor: Karen Freberg
- 2018, 336 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 150638708X
- ISBN-13: 9781506387086
- Erscheinungsdatum: 13.07.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 6.96 MB
- Mit Kopierschutz
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Social Media for Strategic Communication".
Kommentar verfassen