Social Media Marketing (ePub)

How to implement social technology in business, spurcollaborative innovation and drive winning programs to improveproducts, services, and long-term profits and growth.
The road to social media marketing is now well paved: A July2009 Anderson Analytics study found 60% of the Internet populationuses social networks and social media sites such as Facebook,MySpace, and Twitter. Collaboration and innovation, driven bysocial technology, are "what's next."
Written by the author of the bestselling Social MediaMarketing: An Hour a Day in collaboration with JakeMcKee, Social Media Marketing: The Next Generation ofBusiness Engagement takes marketers, product managers,small business owners, senior executives and organizational leaderson to the next step in social technology and its application inbusiness. In particular, this book explains how to successfullyimplement a variety tools, how to ensure higher levels of customerengagement, and how to build on the lessons learned and informationgleaned from first-generation social media marketing efforts and tocarry this across your organization.
This book:

* Details how to develop, implement, monitor and measuresuccessful social media activities, and how to successfully act onfeedback from the social web
* Discusses conversation-monitoring tools and platforms toaccelerate the business innovation cycle along with the metricsrequired to prove the success of social technology adoption
* Connects the social dots more deeply across the entireorganization, moving beyond marketing and into product development,customer service and customer-driven innovation, and the benefitsof encouraging employee collaboration.
Social media has become a central component of marketing:Collaborative, social technology is now moving across theorganization, into business functions ranging from HR and legal toproduct management and the supply chain. Social Media Marketing:The Next Generation of Business Engagement is the perfect bookfor marketers, business unit managers and owners, HR professionalsand anyone else looking to better understand how to use socialtechnologies and platforms to build loyalty in customers,employees, partners and suppliers to drive long term growth andprofits.