Software Company: All the Other Stuff Booklet (ePub)
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This booklet is a subset of the complete Software Company book. It contains all the chapters which don't fit into one of the other booklets and an appropriately edited foreword, introduction, and final word. NOTE: This booklet does not have all the Software Company book chapters in it. This is why it is significantly cheaper than the complete book!
My advice is based on over 23 years of starting, running and exiting two very successful international software companies. My aim has been to deliver a comprehensive practical handbook for software entrepreneurs.
This booklet contains 'How to Start' (the complete book's first chapter) includes first steps, the 'hard yards', company structures and ownership including a discussion on percentages and share options.
The booklet then moves onto discuss various aspects of 'running the business' including how long you should spend on strategy, vision and mission, before concentrating on some of the most important considerations: product positioning and product management, including product naming, release cycles, and market perception.
Finally, the partners chapter examines all the different types of partners which a typical independent software vendor (ISV) will come across in the course of its business.
The purpose of these booklets is that, if you just want to read my thoughts on, in this example, how to start, some aspects of running the business and partners, you don't have to purchase the whole book. To understand the contents of the complete book and the five booklets (of which this is one) please visit my website where there is a detailed table of contents and full explanation of what is in each booklet and the contents of the complete book. Including the url is the description is not permitted but the quickest way there is to use my initial and last name!
I then went on to establish PleaseTech - which also sold its software around the world. The difference was this time it was organically grown with no external investors - a somewhat different experience! The PleaseTech Story is also a free download from the website.
My book, Software Company, gives advice on how to start, grow and exit a software company. My advice is based on over 23 years of starting, running and exiting two very successful international software companies - the aforementioned CDC and PleaseTech.
The book covers set-up, first steps, hiring, firing, growth, culture, development culture, the Agile Methodology, offshoring development, selling to the USA, selling to Europe, software licensing, patent trolls, marketing, sales, partnerships, venture capital investors, bootstrapping, the analyst game, professional advisors and the exit process. In short, it's a brain dump which I hope some people will find useful and which will support the next generation of entrepreneurs.
In addition to the complete book, individual sections/chapters are available via cheaper 'booklets'. These mean that you do not have to purchase the whole book if you just want to read my thoughts on, for example, marketing.
Please visit my website (www.softwarecompanybook.com) there is some additional background and where I share the tips, thoughts and advice I wasn't able to include in the book due to space limitations. It also gives you the opportunity to download the book's appendices.
These days, in addition to publishing and promoting my book, I have several other interests which are listed on
PS: For your viewing pleasure, may I recommend my post exit interview with ICON Corporate Finance which is conveniently on YouTube (https://youtu.be/N7SVtA5sSG8).
- Autor: David Cornwell
- 2020, Englisch
- Verlag: David Cornwell
- ISBN-10: 1913678199
- ISBN-13: 9781913678197
- Erscheinungsdatum: 03.05.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.23 MB
- Mit Kopierschutz
- Vorlesefunktion
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