Sport and Social Media in Business and Society (ePub)

Name: Sport and Social Media in Business and Society
Brand: Taylor & Francis
SKU: 151631455
Price: 26.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Gashaw Abeza , Ryan King-White

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Sport and Social Media in Business and Society, Gashaw Abeza, Ryan King-White

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This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

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Autoren-Porträt von Gashaw Abeza, Ryan King-White

Gashaw Abeza is recognized as one of the leading scholars in the field of social media in sport. He is Associate Professor at Towson University, USA, and a member of the editorial board of nine different academic journals. Dr. Abeza serves as a sport management consultant in different countries, and he is a Research Fellow and Doctoral Advisor at Munich Business School, Germany.

Ryan King-White is recognized as one of the leading scholars in the field of physical cultural studies. He is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. Dr. King-White has expertise in a range of socio-cultural topics, including global sport spectacles, intercollegiate athletics, youth sport, qualitative research methodology, and critical pedagogy.