Sport and Society: Pigskin Nation (ePub)

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity—all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.|
Cover
Title Page
Copyright
Contents
Acknowledgments
Introduction: Football's Taking Over
PART I. MAKING FOOTBALL IMPORTANT
1. No Football Fans, Just Football Intellectuals
2. Search and Destroy
3. The NFL's Role in American History (Somebody's Gotta Be Kidding)
PART II. MAKING FOOTBALL POLITICAL
4. The Kennedy/Lombardi School
5. A Real Coup with the Sports Fans
6. I Really Believed in the Man
7. Out of Their League
8. Right Coach, Wrong Game
Epilogue: Hollywood Ending
Notes
Bibliography
Index|Jesse Berrett earned a PhD in History at the University of California, Berkeley. He has worked as a rock critic, television columnist, and book reviewer. He teaches history at University High School in San Francisco.