Strategic Communication, Social Media and Democracy (PDF)
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As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.
W. Timothy Coombs is a professor in the Department of Communication at Texas A&M University, USA.
Jesper Falkheimer is a professor in strategic communication at Lund University, Sweden.
Mats Heide is a professor in strategic communication at Lund University, Sweden.
Philip Young is Lecturer and Researcher at Lund University, Sweden.
- 2015, 206 Seiten, Englisch
- Herausgegeben: W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
- Verlag: Taylor & Francis
- ISBN-10: 1317554914
- ISBN-13: 9781317554912
- Erscheinungsdatum: 11.08.2015
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