Strategic Management for Travel and Tourism (PDF)
(Sprache: Englisch)
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new...
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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are:* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.* Specifically written for the travel and tourism industry with strategic management applications and theory* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
Bibliographische Angaben
- Autoren: David Campbell , George Stonehouse , Nigel Evans
- 2003, 420 Seiten, Englisch
- ISBN-10: 0080498299
- ISBN-13: 9780080498294
- Erscheinungsdatum: 17.01.2003
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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Sprache:
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