Strategic Marketing for Non-Profit Organisations (PDF)
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
The full...
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This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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- Autoren: Philip R. Kotler , Alan R Andreasen
- 2013, 7. Auflage, 480 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292056274
- ISBN-13: 9781292056272
- Erscheinungsdatum: 03.10.2013
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