Strategy and Sustainability / IESE Business Collection (PDF)
are not natural bedfellows. Business is about making money; sustainability is
about protecting the planet. Business is measured in months and quarters;
sustainability often requires significant short term costs...
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Business and environmental sustainability
are not natural bedfellows. Business is about making money; sustainability is
about protecting the planet. Business is measured in months and quarters;
sustainability often requires significant short term costs to secure a
sometimes uncertain long-term benefit. To some activists, all executives are
exploitative, selfish "1 percenters". To some executives, all activists are
irresponsible, unyielding extremists.
And yet engaging with the issue isn't optional
- all businesses must have a strategy to deal with sustainability and, like any
strategy, this involves making choices.
Strategy and
Sustainability encourages
its readers to filter out the noise and make those choices in a hard-nosed and
clear-eyed way. Rosenberg's nuanced and fact-based point of
view recognizes the complexity of the issues at hand and
the strategic choices businesses must make. He blends the work of
some of the leading academic thinkers in the field with practical examples from
a variety of business sectors and geographies and offers a framework with which
Senior Management might engage with the topic, not (just) to save the planet
but to fulfil their short, medium, and
long-term responsibilities to shareholders and other stakeholders.
Rosenberg is an Assistant Professor at IESE Business School. Professor Rosenberg
joined the faculty at IESE after working for more than 15 years as a Management
Consultant for companies such as Arthur D. Little, A.T. Kearney, and Heidrich
& Struggles working in Europe, North America, and Asia.
Professor Rosenberg lectures on Strategy, Globalization, and
Sustainability in IESE's MBA and executive programs. He is also Academic
Director of a number of the school's top-ranked executive education programs. In
addition to his academic work, Professor Rosenberg routinely consults with
leading international companies and is asked to speak on topicsrelating to
scenario planning, sustainability, and managing global
firms.
- Autor: Mike Rosenberg
- 2016, 1st ed. 2015, 228 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137501758
- ISBN-13: 9781137501752
- Erscheinungsdatum: 30.04.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 1.32 MB
- Ohne Kopierschutz
- Vorlesefunktion
- José Lopez, Member of the Executive Committee, World Business Council for Sustainable Development; Former Executive Vice President for Worldwide Operations, Nestlé
“Strategy and Sustainability provides an excellent overview of the sustainability discussion, its development, and its relevance for businesses. Michael Rosenberg’s book provides a holistic and good read about the different challenges to bridge the gap between the traditional business perspective and stakeholder expectations.”
- Uwe Bergmann, Director Sustainability Management, Henkel
"If it's not safe, it's not sustainable. If it's not sustainable, it has no future. For those that understand the laws of successful industry, putting these practices into action is the foundation for a successful business."
- Mark Cutifani, Chief Executive, Anglo American plc quoted on LSE and NYSE
"Sustainability is a central dimension of good corporate governance. Mike Rosenberg's book provides an excellent framework and real cases on how senior executives and board members should include sustainability in strategic discussions.”
- Jordi Canals, Dean, IESE Business School
“Mike Rosenberg’s new primer on the corporate sustainability landscape nicely fills the knowledge gap for Board-level business people. And almost anyone can use the thoughtful frameworks to better diagnose today’s challenges and plan a more concrete and less risky path forward.”
- “Hutch” Hutchinson, Senior Fellow, Rocky Mountain Institute; former Director, The Boston Consulting Group
“Mike Rosenberg makes a persuasive argument that
- Steve Capus, Executive Producer of the “CBS Evening News with Scott Pelley”; Executive Editor, CBS News
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