Strikingly Different Selling / FranklinCovey (ePub)

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

What separates a "winner” from the rest of the very best and makes them "strikingly different”? Six years of intensely focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that differentiate top sales performers from the herd. Now you can learn what it takes to be that one winner.

In sales, what is it that really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet, some 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the six skills.

The 6 vital skills to stand out and sell more:

1. Capture Attention with Verbal Billboards
2. Create Excitement with Movie Trailers
3. Build Confidence with Flashbacks and Flashforwards
4. Become Essential with "Why Us!” Differentiators
5. Get Curious and Find the Gaps
6. Navigate Traffic Lights and Close the Gaps

If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling.