STRONG BRAND - Your Branding Strategy Revealed (ePub)
Do you want your customers to feel the L'Oreal® 'because you're worth it' moment because of your brand?
How would you feel if your customers felt you had given...
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Do you want your brand to be 'The Real Thing' like Coca Cola® on Christmas Day?
Do you want your customers to feel the L'Oreal® 'because you're worth it' moment because of your brand?
How would you feel if your customers felt you had given their business 'wings', the Red Bull® effect?
Branding has become a crucial marketing priority for most organizations, but the majority of branding books focus on business-to-
consumer (B2C) branding, leaving business-to-business (B2B) branding under-researched.
This book, Strong Brand, sets itself apart by bridging the gap in existing research. It incorporates old knowledge, insights from online surveys, and international case studies from well-known companies such as Red Bull®, Patagonia®, and Marks & Spencer®, offering an up-to-date brand management model that illustrates the process of building a strong brand through lasting relationships, as powerful as friendship, with customers and the environment.
Strong Brand is an invaluable resource for:
. Small business owners
. Independent consultants
. One-man bands
. Post-graduate Students
. Anyone seeking to overcome the challenge of brand management.
Strong Brand combines art, science, and philosophy to offer practical insights and real-world examples to guide you through the complex process of building a Strong Brand which not only stands out but also builds lasting relationships with customers.
Fans of David Aakar may enjoy this book.
- Autor: Kamila M Zolotar
- 2023, 1. Auflage, 146 Seiten, Englisch
- Verlag: Ladey Adey Publications
- ISBN-10: 191357959X
- ISBN-13: 9781913579593
- Erscheinungsdatum: 31.07.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.97 MB
- Mit Kopierschutz
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