Student Workbook to Accompany Crisis Communications (ePub)
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
- Autoren: Kathleen Fearn_Banks , Kathleen Fearn-Banks
- 2016, 5. Auflage, 114 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1134972814
- ISBN-13: 9781134972814
- Erscheinungsdatum: 25.08.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.23 MB
- Ohne Kopierschutz
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