Successful Affiliate Marketing for Merchants (ePub)

Shawn Collins is the manager of the ClubMom.com affiliate program, which he launched in March 2000. Prior to joining ClubMom, Shawn served as the Affiliate Manager for Refer-it.com, as well as the Senior Marketing Analyst for Medsite.com. His bi-weekly columns on affiliate marketing appear on ClickZ.com, and he has been the guest columnist for a number of online and offline publications, including SAM Magazine.

Additionally, Shawn founded the United States Affiliate Manager Coalition, a professional organization of affiliate marketers, as well as co-funding Affiliate Metrix, Inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry. Shawn co-founded the Affiliate Webinar, an online conference for affiliates and affiliate managers, with CashPile.com.

Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies", "The Complete Idiot's Guide to Starting an Online Business" and "Dr. Livingstone's Online Shopping Safari Guidebook." He is the Online Shopping Guide for About.com and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.

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