Summary E-Commerce (PDF)
(Sprache: Englisch)
Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce...
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Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:
History of the Internet (when? Why? Background? Political background?);
Difference between www and Internet / Who invented www;
Typical services of www;
Technical background (what inventions, how many listeners);
New Economy;
Some Definitions;
B2C/B2B/C2B/C2C;
What is Intranet / Extranet?;
Information Society;
Five key drivers;
Moore's law;
Web 2.0;
Comparing services of Web 1.0 and Web 2.0;
Push & Pull Communication;
1-2 mega trends;
Attributes of value added;
Revenue sources;
Social media (criteria);
Small world (what is the idea? Where used?);
Storytelling;
Viral Marketing (+ examples);
Marketing in eCommerce.
History of the Internet (when? Why? Background? Political background?);
Difference between www and Internet / Who invented www;
Typical services of www;
Technical background (what inventions, how many listeners);
New Economy;
Some Definitions;
B2C/B2B/C2B/C2C;
What is Intranet / Extranet?;
Information Society;
Five key drivers;
Moore's law;
Web 2.0;
Comparing services of Web 1.0 and Web 2.0;
Push & Pull Communication;
1-2 mega trends;
Attributes of value added;
Revenue sources;
Social media (criteria);
Small world (what is the idea? Where used?);
Storytelling;
Viral Marketing (+ examples);
Marketing in eCommerce.
Bibliographische Angaben
- Autor: Laura Herrmann
- 2014, 1. Auflage, 16 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656706492
- ISBN-13: 9783656706496
- Erscheinungsdatum: 31.07.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.59 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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