Summary: Will and Vision (ePub)
Review and Analysis of Tellis and Golder's Book
(Sprache: Englisch)
The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".
This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting...
This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting...
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The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".
This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.
Added-value of this summary:
. Save time
. Understand key concepts
. Expand your knowledge
To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.
This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.
Added-value of this summary:
. Save time
. Understand key concepts
. Expand your knowledge
To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.
Bibliographische Angaben
- Autor: Businessnews Publishing
- 2014, 44 Seiten, Englisch
- Verlag: Business Book Summaries
- ISBN-10: 2511022109
- ISBN-13: 9782511022108
- Erscheinungsdatum: 12.11.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.23 MB
- Ohne Kopierschutz
Sprache:
Englisch
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