Sustainability and Management (ePub)
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In the wake of the 1987 Brundtland Report, sustainable development has become a key factor to the management systems in businesses and a means by which companies can increase their long-term value. Being a 'sustainable company' increasingly means 'staying alive in business' and has become a necessity for all kinds of enterprises; from the micro sized to global corporations. In this book, the authors bring together international voices from a variety of disciplines to discuss the development, aspects, problems, roadmap, trends, and disclosure systems for sustainability in management. The result is a lively, insightful, exposition of the field.
Ülkü Yüksel is a Senior Lecturer of Marketing at the University of Sydney Business School in Australia. Ulku is an active member of the International Centre for Anti-consumption Research (ICAR), representing the University of Sydney Business School, Australia. Her research revolves around the application of consumer marketing concepts in various contexts, including services marketing, international business and cross-cultural consumer behaviour. Specifically, she investigates the effects of culture and psychological pressure on decision- making by managers and consumers, as they confront the risk and cost of their decisions.
- 2017, 328 Seiten, Englisch
- Herausgegeben: Kiymet Çaliyurt, Ülkü Yüksel
- Verlag: Taylor & Francis
- ISBN-10: 1317048008
- ISBN-13: 9781317048008
- Erscheinungsdatum: 14.07.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.55 MB
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