Sustainable Graphic Design (ePub)

The graphic artist's guide to sustainable design

Graphic design is frequently thought of as a purely decorative
effort. Yet these efforts can be responsible for shocking impacts
on natural resources just to produce a barely-glanced-at catalog or
mail piece. Sustainable Graphic Design: Tools, Systems, and
Strategies for Innovative Print Design helps designers view
graphic design as a holistic process. By exploring eco-conscious
materials and production techniques, it shows designers how to
create more effective and more sustainable designs.

Sustainable Graphic Design opens your eyes to the bigger
picture of design seen from the viewpoints of the audience, the
creative vendor, their suppliers, and society as a whole. Chapters
are written by a wide range of sustainable design pioneers and
practitioners--including graphic designers, creative managers,
marketing consultants, environmentalists, researchers, and
psychologists--giving you critical information on materials
and processes. Case studies illustrate and tie concepts
together.

Sustainability isn't a fad or a movement; it's a long-term
paradigm shift. With this forward-looking toolkit, you'll be able
to infuse your work with sustainability systems thinking,
empowering you to play your role in achieving a future where design
and sustainability are natural partners.

Contributors

Paul Andre

Paul J. Beckmann

Sharell Benson

Arlene Birt

Robert Callif

Don Carli

Jeremy Faludi

Terry Gips

Fred Haberman

Dan Halsey

Jessica Jones

Curt McNamara

John Moes

Jacquelyn Ottman

Holly Robbins

Pamela Smith

Dion Zuess

Biomimicry Guild

Carbonless Promise

Chlorine Free Products Association

Environmental Paper Network

Eureka Recycling

Great Printer Environmental Initiative

Package Design Magazine

Promotional Product Solutions

Sustainable Green Printing Partnership

Sustainable Packaging Coalition