Targeting the Mature Traveler / ISSN (ePub)
...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.
Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.
Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
- Autor: Jacqueline Jeynes
- 2021, 148 Seiten, Englisch
- Verlag: Business Expert Press
- ISBN-10: 1952538475
- ISBN-13: 9781952538476
- Erscheinungsdatum: 26.01.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 7.47 MB
- Mit Kopierschutz
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Targeting the Mature Traveler / ISSN".
Kommentar verfassen