Technological Entrepreneurship / Progress in Mathematics (PDF)

Name: Technological Entrepreneurship / Progress in Mathematics
Brand: Springer-Verlag GmbH
SKU: 103344328
Price: 117.69 EUR
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Technology-Driven vs Market-Driven Innovation (Sprache: Englisch)

Autor: Ian Chaston

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Technological Entrepreneurship / Progress in Mathematics, Ian Chaston

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This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Autoren-Porträt von Ian Chaston

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning. This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.

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Bibliographische Angaben

Autor: Ian Chaston
2017, 1st ed. 2017, 299 Seiten, Englisch
Verlag: Springer-Verlag GmbH
ISBN-10: 3319458507
ISBN-13: 9783319458502
Erscheinungsdatum: 28.01.2017

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Dateiformat: PDF
Größe: 4.98 MB
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Englisch

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“This book is written by an academic, with professional experience as well, for a mainly academic audience. … Each chapter is characterized by a selected literature review along with some readings or examples with an explicit aim, which adds extra value for readers, even for teaching purposes. … this is a contribution to the scientific literature, which deserves to be taken into consideration by academics, and even practitioners, interested in the various aspects of technological entrepreneurship.” (Alfonso Vargas-Sánchez, Information Technology & Tourism, Vol. 17, 2017)

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