Tetley Enters the Tata Fold (ePub)
(Penguin Petit)
(Sprache: Englisch)
It is common knowledge that the tea brand, Tata Tea, has quite a legacy in the Indian market. It is cherished by the people of the country and for many it has become a way of life. But how did it come to be? In 1989, R.K. Krishna Kumar, the managing...
Leider schon ausverkauft
eBook
1.79 €
1°P pro 2 € Warenwert
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Tetley Enters the Tata Fold (ePub)“
It is common knowledge that the tea brand, Tata Tea, has quite a legacy in the Indian market. It is cherished by the people of the country and for many it has become a way of life. But how did it come to be? In 1989, R.K. Krishna Kumar, the managing director of Tata Tea, was keen on creating an international foothold for the company and had been pursuing Tetley for a while. The outcome came in the form of Tata Tetley Limited, which created a stronger bond with the international associates of the Tetley company. In Tetley Enters the Tata Fold, Harish Bhat, chairman of Tata Global Beverages and brand custodian, writes about the many hurdles that had to be overcome by the company in order expand its reach. This read is a spectacular tale of how Tata Tea tested the global waters for expansion. Bhat gives a vivid account of the acquisition of Tata Tea's first international brand, which helped make the brand a global one.
Bibliographische Angaben
- Autor: Harish Bhat
- 2013, Englisch
- ISBN-10: 935118305X
- ISBN-13: 9789351183051
- Erscheinungsdatum: 15.09.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.36 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Tetley Enters the Tata Fold"
0 Gebrauchte Artikel zu „Tetley Enters the Tata Fold“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Tetley Enters the Tata Fold".
Kommentar verfassen