The 4Ps in Marketing-Mix (PDF)

Name: The 4Ps in Marketing-Mix
Brand: BWV Berliner Wissenschafts-Verlag
SKU: 140790774
Price: 19.00 EUR
Availability: OnlineOnly

A German perspective (Sprache: Englisch)

Autor: Werner Pepels

Schreiben Sie einen Kommentar zu "The 4Ps in Marketing-Mix".

Merken

Mehr zum Inhalt Family Sharing Video

sofort als Download lieferbar

Bestellnummer: 140790774

eBook (pdf) 19.00 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails
Family Sharing

Produktinformationen zu „The 4Ps in Marketing-Mix (PDF)“

'The 4 Ps in Marketing-Mix' are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°• Product policy (product marketing, performance mix and program design),°°°°• Pricing policy (countervalue mix and effective pricing),°°°°• Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°• Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ('BWL') with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.