The Agile Start-Up (ePub)

An inspiring and impactful compilation of the most important
lessons of entrepreneurship

The tools of a digital age make it easier than ever to start a
new business. And with billion-dollar IPOs and acquisitions making
weekly headlines, the potential rewards are enormous. But even with
all of the advantages and resources that today's entrepreneurs have
access to, the likelihood of any one business succeeding is slim.
That's why you need the simple, clear lessons found in The Agile
Startup.

Engaging and informative, The Agile Startup doesn't offer
step-by-step instructions on how to build a better mousetrap.
Instead, it shows you how to build companies that continually adapt
to the "real" world. Along the way, you'll discover you're not
alone in your entrepreneurial endeavors, and that almost every
challenge a startup can face has already been faced, and overcome,
by someone in the past.

* Contains lessons culled from decades of creating successful
companies, which includes possessing a flexible mindset

* Provides valuable insights, based on a market-driven
philosophy, regarding launching and managing products, businesses,
and brands

* Written by two authors who have a combined sixty-plus years of
startup experience and understand the reasons behind their
successes and failures

* A companion Website contains supplementary material that allows
you to learn in a hands-on fashion long after closing the book

The journey of a startup is daunting. Think about everything
that has to be overcome and you'll quickly see that the odds are
stacked heavily against you. But with The Agile Startup as
your guide, you'll learn exactly what it takes to succeed in your
entrepreneurial endeavors.