The Agility Advantage (PDF)

How to win market leadership in a fast-changing world

In the past, companies could pick a strategy and stick with it,
maintaining a competitive edge for years. But today, companies
surge ahead, fall behind, or even disappear in mere months. If you
and your company are going to thrive for the long run, you need to
continuously evolve, change, and stay a step ahead of your
competition.

The ability to see and capitalize on new opportunities is the
cornerstone of agility. Successful technology-based firms like
Google, Tesla, and Amazon have all mastered agility within
their core business practices, but companies in any sector
can--and must--learn to spot new opportunities and make
the right choices about what to invest in, what to change, and what
to abandon.

The Agility Advantage first shows how to identify those
aspects of your business where agility is most crucial--where
the business environment is changing fast--and which elements
have the greatest impact on the customer's decision to
buy. Amanda Setili then shows how to master the three components of
agility:

* Market agility: Gain ideas from your most demanding and
forward-thinking customers and from outside your industry.
Engage, observe, and mix with customers to identify the
opportunities created by their changing demands.

* Decision agility: Anticipate the changes that may affect
you and turn even troubling trends into opportunities. Design your
strategy to maximize learning and to manage risk. Generate
diverse alternatives and make fast, fact-based decisions about
which to pursue.

* Execution agility: Build new capabilities,
shed what doesn't fit, and take the first steps in a new
direction. Experiment, then reinforce and build on what works.
Enlist and inspire your organization around a compelling purpose
and grant employees the autonomy and resources to continuously
adapt and adjust course.

The future will present more opportunities but narrower windows
to capture them. With a wealth of valuable information and
practical strategies, The Agility Advantage is essential
reading to help any organization adapt and thrive--both today
and tomorrow.