The Aging Consumer (PDF)

Name: The Aging Consumer
Brand: Taylor & Francis
SKU: 133984161
Price: 49.99 EUR
Availability: OnlineOnly

Perspectives from Psychology and Marketing (Sprache: Englisch)

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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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Aimee Drolet, MA, AM, and Ph.D. is the Marion Anderson Chair of Management, The Anderson School at the University of California, Los Angeles, USA (UCLA). She specializes in consumer decision-making. Her research looks at the mental processes underlying consumers' choices, specifically focusing on decision-making among older consumers. Her latest research focuses on the development of habits and on the preference for moderation.

Carolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. Her research investigates psychological and neural mechanisms underlying decision processes across the lifespan, with a focus on generating insights that facilitate improvements in life satisfaction and well-being among older consumers.