The Art of Being Unreasonable (PDF)

Unorthodox success principles from a billionaire entrepreneur
and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him
build two Fortune 500 companies, amass personal billions, and use
his wealth to create a new approach to philanthropy. He has helped
to fund scientific research institutes, K-12 education reform, and
some of the world's greatest contemporary art museums. By contrast,
"reasonable" people come up with all the reasons something new and
different can't be done, because, after all, no one else has done
it that way. This book shares the "unreasonable"
principles--from negotiating to risk-taking, from investing to
hiring--that have made Eli Broad such a success.

* Broad helped to create the Frank Gehry-designed Walt Disney
Concert Hall, the Museum of Contemporary Art, the Broad
Contemporary Art Museum at the Los Angeles County Museum of Art,
and The Broad, a new museum being built in downtown Los
Angeles

* His investing approach to philanthropy has led to the creation
of scientific and medical research centers in the fields of genomic
medicine and stem cell research

* At his alma mater, Michigan State University, he endowed a
full-time M.B.A. program, and he and his wife have funded a new
contemporary art museum on campus to serve the broader region

* Eli Broad is the founder of two Fortune 500 companies: KB Home
and SunAmerica

If you're stuck doing what reasonable people do--and not
getting anywhere--let Eli Broad show you how to be
unreasonable, and see how far your next endeavor can go.