The Association Guide to Going Global (ePub)
New Strategies for a Changing Economic Landscape
(Sprache: Englisch)
Why going global is critical-and inevitable-for your
association's growth and survival
Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations...
association's growth and survival
Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations...
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Why going global is critical-and inevitable-for your
association's growth and survival
Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations have used globalization
to their advantage, finding that increasing their reach and
influence on an international scale has allowed their organizations
continued success.
* Underscores how the advantages of changes outweigh the
risks
* How adapting to new market trends is an act that cannot, and
should not, be avoided
* Offers a problem-solution guide to potentially intimidating
questions about the process
* Explains how small associations may often have an advantage
over large corporations due to flexibility
* Coverage features topics including an overview of problems
encountered, structure, funding/financing, language and culture,
endeavors in specific countries, successes and failures, and what
it means to truly become global.
Avoid mistakes made by other organizations by going global and
ultimately following the paths of those who accomplished their
goals.
association's growth and survival
Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations have used globalization
to their advantage, finding that increasing their reach and
influence on an international scale has allowed their organizations
continued success.
* Underscores how the advantages of changes outweigh the
risks
* How adapting to new market trends is an act that cannot, and
should not, be avoided
* Offers a problem-solution guide to potentially intimidating
questions about the process
* Explains how small associations may often have an advantage
over large corporations due to flexibility
* Coverage features topics including an overview of problems
encountered, structure, funding/financing, language and culture,
endeavors in specific countries, successes and failures, and what
it means to truly become global.
Avoid mistakes made by other organizations by going global and
ultimately following the paths of those who accomplished their
goals.
Autoren-Porträt von Steven Worth
STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.
Bibliographische Angaben
- Autor: Steven Worth
- 2010, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470769718
- ISBN-13: 9780470769713
- Erscheinungsdatum: 28.06.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.43 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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