The Barrows Popularity Factor (ePub)
The Barrows Popularity Factor explains how businesses of
all kinds can now measure the effectiveness of their advertising with an
easy-to-use mathematical formula called The Barrows Popularity Factor.
The formula actually lets...
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The Barrows Popularity Factor
all kinds can now measure the effectiveness of their advertising with an
easy-to-use mathematical formula called The Barrows Popularity Factor.
The formula actually lets you quantify the
relationship between your advertising and sales. Advertisers can use it to test
and compare advertising copy and media, better, faster and less expensively
than any other method.
It can give you more of the information you need to
help you fine-tune your marketing to help you increase your sales, increase
your profits and decrease your risk! You can read the whole booklet in about an
hour, and all the math can be done in moments, by one person with just a simple
calculator. Anyone who spends any money on any advertising anywhere should read
this booklet immediately.
Robert Barrows
is the President of R.M. Barrows, Inc. Advertising and Public Relations in
Burlingame, California. The company was established in 1980. Prior to that
Barrows was a Vice-President of another ad agency, and prior to that, he sold
advertising time for CBS radio and worked in Hollywood for a variety of
entertainment companies. His first job in show business was as a production
assistant on The Steve Allen Show in 1971.
He
is a graduate of Northwestern Universitys School of Speech (June 1971) with a
major in Radio, TV and Film.
Over
the years he has hosted his own radio talk show, produced hip-hop songs and his
hobbies include sculpture and white water rafting.
- Autor: Robert M. Barrows
- 2001, 18 Seiten, Englisch
- Verlag: AUTHORHOUSE
- ISBN-10: 0759613214
- ISBN-13: 9780759613218
- Erscheinungsdatum: 31.05.2001
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.21 MB
- Mit Kopierschutz
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