The Business of Event Planning (PDF)
Behind-the-Scenes Secrets of Successful Special Events
(Sprache: Englisch)
Practical tools and expert advice for professional event
planners
Before planning an event, there is much that must be done behind
the scenes to make the event successful. Before any thought is even
given to timing or location of the event, before the...
planners
Before planning an event, there is much that must be done behind
the scenes to make the event successful. Before any thought is even
given to timing or location of the event, before the...
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Produktinformationen zu „The Business of Event Planning (PDF)“
Practical tools and expert advice for professional event
planners
Before planning an event, there is much that must be done behind
the scenes to make the event successful. Before any thought is even
given to timing or location of the event, before the menus are
selected and the decor designed, there are proposals to be written,
fees and contracts to be negotiated, and safety issues to be
considered. This book takes you behind the scenes of event planning
and explains every aspect of organizing and strategic planning.
This book will be of value to both the professional event planner
and to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winning
proposals, and how to understand them if you are the client; how to
determine management fees; negotiating contracts; safety issues;
designing events in multicultural settings; and new technology that
makes operations more efficient (such as online registration and
response management, database project management tools). The book
also includes practical tools such as sample letters of agreement,
sample layouts for client proposals, forms, and checklists.
Professional event planner Judy Allen offers first-time or
professional event planners all the top-class advice they need to
make their special events come off without a hitch.
planners
Before planning an event, there is much that must be done behind
the scenes to make the event successful. Before any thought is even
given to timing or location of the event, before the menus are
selected and the decor designed, there are proposals to be written,
fees and contracts to be negotiated, and safety issues to be
considered. This book takes you behind the scenes of event planning
and explains every aspect of organizing and strategic planning.
This book will be of value to both the professional event planner
and to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winning
proposals, and how to understand them if you are the client; how to
determine management fees; negotiating contracts; safety issues;
designing events in multicultural settings; and new technology that
makes operations more efficient (such as online registration and
response management, database project management tools). The book
also includes practical tools such as sample letters of agreement,
sample layouts for client proposals, forms, and checklists.
Professional event planner Judy Allen offers first-time or
professional event planners all the top-class advice they need to
make their special events come off without a hitch.
Autoren-Porträt von Judy Allen
Judy Allen is one of the world's leading authorities onstaging, event and lifestyle design and the bestselling author of
ten books for the professional, business and consumer markets.
Allen, a master of creative design, has flawlessly executed
successful special events-corporate, social, and celebrity-for up
to 2,000 guests at a time in more than 30 countries around the
world. She has designed and produced memorable events such as
Disney's worldwide theatrical opening-night gala for Beauty and
the Beast, and the orchestration of Oscar-winning director
Norman Jewison's 25th anniversary celebration for Fiddler on the
Roof.
Highly skilled in staging events that are strategically designed to
be one-of-kind experiences and a master of transforming the energy
of an event environment by engaging the senses with trademark
primary design principles, Allen has worked closely with CEOs,
CFOs, presidents and their executive staff around the globe to
create, implement and oversee their corporate and social business
events.
The many diverse events that Allen has designed and executed extend
from complex one-day events to elaborate arrangements of theme
productions taking place over the course of a week. These events
ranged from very exclusive VIP events to multimillion-dollar,
multimedia fantasy extravaganzas including seven new-car product
launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (href="http://www.2jproductions.com/">www.2jproductions.com)
partner, Joe Shane, are now bringing their dynamic creative energy,
innovative style and perceptive insight to home, life and lifestyle
design and world class resorts around the world through Sensual
Home Living (href="http://www.sensualhomeliving.com/">www.sensualhomeliving.com)
and other initiatives.
Bibliographische Angaben
- Autor: Judy Allen
- 2010, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470963786
- ISBN-13: 9780470963784
- Erscheinungsdatum: 15.06.2010
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eBook Informationen
- Dateiformat: PDF
- Größe: 2.15 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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