The Business of Persuasion (ePub)

Harold Burson is the co-founder of Burson-Marsteller, one of the largest public relations firms in the world. Born in 1921, Burson played a leading role in transforming the practice of PR from a cottage industry to a global enterprise over the course of the 20th century. He has been called "the [20th] century's most influential PR figure" by PRWeek-a reflection of his role as a counselor for generations of CEOs, government officials, and public sector leaders.Burson entered Ole Miss at age 15 and paid his way by serving as a campus correspondent for the Memphis Commercial Appeal. He later joined forces with Bill Marsteller to establish Burson-Marsteller in 1953, which today operates in 60-plus wholly owned offices on six continents. He has received numerous awards from PR organizations including Hall of Fame designations by the Public Relations Society of America, PRWeek, PR News, and the Institute of Public Relations. He was awarded an honorary degree by Boston University in 1988, and a chair in PR was established in his name in 1995. He was also active in numerous public service organizations, principally the John F. Kennedy Center for the Performing Arts. He was chairman of the Council on Economic Education in the early 1990s and chaired the Private Sector Public Relations Advisory Committee for the US Information Agency during the terms of Presidents Ronald Reagan and George H.W. Bush. He has been a Presidential appointee to the Commission on the Fine Arts, a member of the board of trustees for the Museum of the American Revolution, and a public relations advisor to President Reagan.Harold Burson was married to Bette Foster Burson for 63 years. He has two sons and five grandchildren and lives in New York City. At the age of 96, he continues to appear in his office five days a week.