The Calligrapher's Business Handbook (ePub)
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The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.
Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:
- How professional calligraphers charge for their services
- Whether to charge flat rates or hourly rates
- When - and how - to offer discounts or freebies
- How to charge for commercial work, such as logo designs
- How to get the most bang for your advertising budget
- What goes into a fair project contract
- How to navigate copyright licensing and know your rights!
- Autor: Molly Suber Thorpe
- 2017, 1. Auflage, 72 Seiten, Englisch
- Verlag: Levine Greenberg Literary Agency, Inc.
- ISBN-10: 0692879285
- ISBN-13: 9780692879283
- Erscheinungsdatum: 16.05.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 5.42 MB
- Mit Kopierschutz
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