The Complete CEO (PDF)

Business success comes neither easily nor quickly. What is needed
is a practical guide to achieving peak performance recognising your
starting point and telling you what is required to achieve your
goals. The Complete CEO does exactly this by providing a
comprehensive framework against which any business leader can
assess their strengths and weaknesses.

The Complete CEO combines invaluable insights from some of the
most successful CEOs in North America and Northern Europe along
with the authors' extensive knowledge and experience to
create a complete programme for you and your business to achieve
peak corporate and individual performance. The Complete CEO distils
learning built up over the last ten years from 1000 leaders of the
world's largest quoted companies. By comparing the ways these
leaders ran their businesses with their long-term performance, you
will be able to see what works in practice and how to make it work
for you.

The Complete CEO is not a conventional business book and
recognises there are no shortcuts to greatness. Even great CEOs
have important areas of relative weakness. The tailored model of
high performance presented in this book will be of enormous value
to anyone who aspires to be a high-performing CEO.

"The Complete CEO is an excellent handbook for any manager
or leader. I keep it within reach."

--Mervyn Davies. CEO Standard Chartered Bank Plc

"This book is helpful to any CEO, or indeed any business
manager, who wants to deliver sustained high
performance."

--Jim Nicol, CEO Tomkins Plc

"As CEO of a newly floated business, I have found The
Complete CEO to give extremely helpful focus, as well as practical
tools."

--Heikki Sirviö, CEO Kemira Growhow

"The Complete CEO is a fascinating book. While it
won't turn the average CEO into Warren Buffett, it does
contain a wealth of uncommon, common sense wisdom, which will take
him or her a number of steps in his direction."

--James O'Loughlin, Author, The Real Warren Buffett

"The ultimate test of a CEO is value creation. Yet few are
prepared for the task. This book will be of practical help to
anyone who seriously takes up this challenge."

--Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB

"I believe that the High Performance Model described in
this book will be of value to any business leader - but
especially to one new in post, or one who has good reason to
introduce change."

--Sten Scheibye, CEO Coloplast

"The High Performance Model at the core of the book, moves
from a clear and insightful discussion of what drives the creation
and maintenance of a winning business model into a decomposition of
the role of the CEO. The authors have worked with a number of
highly successful CEOs and former CEOs to understand the essence of
their success, and the actions they have taken day-to-day to drive
it; and the result is a practical, easy-to-understand
guide."

--From The Foreword By Ben Verwaayen, CEO BT Plc