The Constant Contact Guide to Email Marketing (PDF)

The leading email marketing firm shows you how to create
high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish
and build relationships that drive business success. But, it can
also be a challenge because the inbox is a hostile environment.
Whether your email is noteworthy--or an annoying waste of your
customer's time--depends on your ability to stick to stick the
fundamentals of good marketing and authentic relationship
building.

The Constant Contact Guide to Email Marketing presents
best practices and relationship-building principles from
America's leading email marketing firm. With over 280,000
small business and non-profit clients, Constant Contact is
constantly testing and learning what works and what doesn't, and
it's all here. There's no other email guide on the market that
provides this level of comprehensive, practical guidance. Whether
you're starting your own small business or need to grow on a
shoestring budget, this book will get you up to speed fast.

Learn about:

* Ten email pitfalls that will get your business into
trouble

* Ten things your customers expect you to do

* The "soft" benefits of email marketing

* Using email in combination with other marketing efforts

* How four types of permissions can make or break your
strategy

* Building an email list that is valuable and effective

* Creating valuable content

* Choosing an effective, professional email format

* Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing,
you'll learn to avoid the common mistakes of email marketing, give
your customers content they love, and combine an effective email
marketing strategy with your traditional marketing
efforts--giving you way more bang for your marketing buck.