The Corporate Startup: How established companies can develop successful innovation ecosystems (ePub)
(Sprache: Russisch)
In order to develop successfully, a company must be innovative, creative and customer-oriented. If you're a disruptive startup, this usually comes easy. But what about mature organizations? How to make a large company as innovative as a small startup? The...
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In order to develop successfully, a company must be innovative, creative and customer-oriented. If you're a disruptive startup, this usually comes easy. But what about mature organizations? How to make a large company as innovative as a small startup? The thing is that in a large company, the process of innovation is supported by other mechanisms than in a startup. The book The Corporate Startup offers a detailed action plan to guide any company to begin the process of transformation. The authors talk about a proven methodology for creating an innovation ecosystem using the principles of a lean start-up, business model building, customer development, and design thinking.
Bibliographische Angaben
- Autoren: Dan Toma , Tendayi Viki , Esther Gons
- 2023, 288 Seiten, Russisch
- Übersetzer: Natal'ya Lihacheva
- Verlag: ALPINA PUBLISHER
- ISBN-10: 5961440516
- ISBN-13: 9785961440515
- Erscheinungsdatum: 03.05.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 22 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Russisch
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