The Demand Revolution / Management on the Cutting Edge (ePub)
How Consumers Are Redefining Sustainability and Transforming the Future of Business
(Sprache: Englisch)
How consumer desire for sustainability is powering the first demand-driven, transformative megatrendand how business leaders can make the most of this important moment.
Sustainability is rocking the business world as profoundly as global trends of the...
Sustainability is rocking the business world as profoundly as global trends of the...
Erscheint am 17.09.2024
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How consumer desire for sustainability is powering the first demand-driven, transformative megatrendand how business leaders can make the most of this important moment.
Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumersand taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.
The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovationsand the strategic playbooks derived from those insightsno longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth: the world's consumers.
Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumersand taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.
The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovationsand the strategic playbooks derived from those insightsno longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth: the world's consumers.
Autoren-Porträt von Andreas von der Gathen, Nicolai Broby Eckert, Caroline Kastbjerg
Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm's consumer & retail practice.Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.
Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.
Bibliographische Angaben
- Autoren: Andreas von der Gathen , Nicolai Broby Eckert , Caroline Kastbjerg
- 2024, 264 Seiten, Englisch
- Verlag: MIT Press
- ISBN-10: 0262380218
- ISBN-13: 9780262380218
- Erscheinungsdatum: 17.09.2024
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